The short answer

No. NOW Foods doesn’t sell a sea buckthorn supplement that we could find. The NIH label database, checked on 6 October 2026, has no NOW sea buckthorn label, and the registered NOW Omega-7 softgel lists no plant part. An earlier version of this page reviewed and scored a NOW sea buckthorn softgel, which was wrong because we found no such product.

What NOW Foods has registered instead

NOW’s Omega-7 softgel is registered in the NIH Dietary Supplement Label Database as label 28321, a 60-softgel bottle. The registered label, a dated snapshot, lists palmitoleic acid ethyl ester (672 mg per 3 softgels) and cholesterol (10 mg per 3 softgels), with no plant part. That is not sea buckthorn oil. The label’s own formula statement calls it a molecularly distilled fish oil with 26% palmitoleic acid and says it contains fish (menhaden).

NOW’s sea buckthorn products that we found are topical. A Vitacost listing shows a NOW Solutions Vitamin C & Sea Buckthorn Lotion (8 fl oz). We couldn’t read NOW’s own site, because it blocked our check on 6 October 2026, so we can’t say what its catalogue lists today.

The label database returns 56 labels for the sea buckthorn keyword and none is NOW. The keyword search for Hippophae returns no labels.

If you were looking for a mainstream sea buckthorn softgel

A fish-derived Omega-7 softgel and a sea buckthorn oil are different products. They can both contain palmitoleic acid, but they come from different sources and have different labels. If you want sea buckthorn itself, use the guides below, which cover the products we have scored.

What we rate instead

  • Our oil guide covers the sea buckthorn oils we have scored.
  • Our capsules guide covers the softgels and capsules we have scored.
  • Our brand ranking scores only brands with a product we could find.
  • Our brands hub lists the brands we have scored.

Why this page changed

An earlier version of this page scored NOW Foods and placed it in our brand ranking. The product it described does not appear on the registered labels or in the retailer listings we read. The page now rests on the NIH label database and the retailer listings that could be opened, and the score is removed. Nothing here describes a bottle, a price or a label that we haven’t read.

Frequently asked questions

Does NOW Foods make sea buckthorn oil?

No supplement that we could find. The NIH label database lists 56 sea buckthorn labels and none is NOW. The one registered NOW Omega-7 softgel lists palmitoleic acid ethyl ester and cholesterol and no plant part, so it isn't sea buckthorn oil. We couldn't read NOW's own site, which blocked our check.

Is there a NOW Foods sea buckthorn review score?

No. An earlier version of this page scored a NOW sea buckthorn softgel and ranked it. We found no such product, so we removed the score and the ranking entry.

Is NOW Omega-7 sea buckthorn?

No. Its registered label calls it a molecularly distilled fish oil, lists 672 mg of palmitoleic acid ethyl ester and 10 mg of cholesterol per 3 softgels with no plant part, and says it contains fish (menhaden).

Illustration: An unlabeled white supplement bottle beside a dish of golden softgels and a sea buckthorn branch with berries

Illustration.